The Role Model Program

While basking in the glow of victory from winning the Gizmodo.com contest (see previous post) would be ideal, Hidden Agenda is already hard at work on our next project. We will be working on a viral campaign for a non-profit organization known as "The Role Model Program." Hidden Agenda will be making a 45 sec- 1 minute PSA encouraging people to help volunteer as role models for today's youth. Thus far the program has recruited doctors, CEO's, managers, and celebrities to help promote their program in the past. We hope to help bring more awareness to such a wonderful organization. I'll keep you posted on our plans for the project and hopefully have some scripts/storyboard ideas for you guys soon enough. To learn more about the program click here.